Geographic Farming

11 posts

Geographic Farming With A Personalized Letter Results In 2 Listings Per Month For $85 Each

April Stephens talks about geographic farming with a personalized letter that results in 2 listings per month for $85 each. Find out what is in the mail piece (and how it's wrapped), why it gets opened, how it is personalized with data the homeowner wants, and why it is leading to "come list me" calls. Learn why you should offer a free "equity evaluation" instead of a "competitve market analysis" and how they are different. Discover the biggest mistake agents make when selecting a farm, the 3 keys to faster results, and the best text copy for the letter. Plus find out the biggest "waste of time" (and money) error agents are making with "high tech" farming. April Stephens is with Re/Max in Raleigh, North Carolina. She sold 242 homes worth 46 million in one year. Read More

Direct Mail for your Sphere of Influence and Geographic Farm

Leigh Brown talks about direct mail for 2 different groups: your sphere of influence (friends, family,and past clients) and your geographic farm. The first is to gain more referrals. The second is to find more sellers. Both are approached with postcards. For SOI, you need something different. Humor and curiosity work great, like Leigh's postcard that mentioned the Top 3 uses of Vodka in addition to drinking it. The card teases 12 more reasons on her website causing people to visit and interact. For the geo farm, Leigh educates with market data and connects with the closeness of her office. See 3 samples postcards you can model. Leigh Brown is with Re/Max in Charlotte, North Carolina. She sold 213 homes worth 51 million in one year. Read More

Geographic Farming NEWSLETTER that averages 22k per month in GCI and 10 to 1 ROI

Martin Bouma talks about the newletter he mails quarterly to his geographic farm that is averaging 22k per month in GCI. It is getting a 10 to 1 ROI. See a sample of his entire 4 page custom newsletter that you can model. Find out how he picked his farm (and the key factors to improve your odds of success). Learn why he chose neighborhoods with average prices that are twice his typical sales price. Discover the "magic sauce" he adds to the back page that sets his newsletter apart from his competition. Martin Bouma is with Keller Williams in Ann Arbor, Michigan. He sold 320 homes worth 103 million in one year. Read More

Seller Script Agent Used At The Door To List 12 Homes In One Year For Zero Cost

Joy Russell talks about her seller script that she used door knocking to list 12 homes in one year ... for zero cost. Find out how she gets the seller to drop their guard and quickly like her. Why she offers a quick 5 minute home evaluation and how she prepares before knocking on the door. Which neighborhoods are the best and how she talks with 4-5 interested prospects per day. Joy Russell is with Keller Williams in Prairieville, Louisiana. She sold 96 homes worth 17 million in one year ... as a solo agent. Read More

129 Closings Per Year By Geographic Farming Part 2 of 2: How To Launch And Market In Farm

Todd Smith talks about selling 129 homes in one year (11 per month) by geographic farming, growing his business by 5 fold in 5 years, and receiving an 18 to 1 ROI in his first farm. In part 2, Todd describes how to launch and market into your farm. Discover the 8x8 program he uses to take over "mindshare" in the farm and quickly become the agent everyone is talking about. Then the simple mail follow up program he uses to stay top of mind (and the first agent people call). See the marketing schedule and actual marketing pieces he mails to take the dominate marketshare position in the farm. Todd Smith is with Keller Williams in Goodyear, Arizona. He sold 213 homes worth 50 million in one year. Read More

129 Closings Per Year By Geographic Farming Part 1 of 2: How To Select And Expand Farm

Todd Smith talks about selling 129 homes in one year (11 per month) by geographic farming, growing his business by 5 fold in 5 years, and receiving an 18 to 1 ROI in his first farm. In part 1, Todd describes how to select your first farm area (and how to choose future expansion farms) including: location, price range, housing type, size of farm, trunover rates, competition, dominant agent, and marketshare. He also talks about how long it takes to recapture your initial investment and creating consistent monthly income. Todd Smith is with Keller Williams in Goodyear, Arizona. He sold 213 homes worth 50 million in one year. Read More

Farm Newsletter With A 7-To-1 ROI – How One Agent Turned $12,500 Into $86,324

Shane White talks about his geographic farm newsletter with a 7-to-1 Return-On-Investment. Last year, Shane invested $12,500 in printing and mailing his newsletter and received $86,324 in commissions. Discover the exact content, layout, size, logistics, quanity, costs, and results. Plus see his exact newsletter that you can model. Shane White is with Re/Max in Liberty Hills, Texas. He sold 212 homes worth 36 million in one year. Read More

12 Ways To Find Phone Numbers And Email Addresses For Expireds, FSBOs, Farms, SOI

Jeff Quintin talks about how to find phone numbers and email addresses for expired listings, for sale by owners, geographic farms, sphere of influence, networks, and more.  Discover 12 sources for phone and email addresses.  Plus 3 ways to quickly build a database of your friends, family, and acquaintances. Jeff Quintin is Keller Williams Realty in Ocean City, New Jersey. He sold 219 homes worth 139 million in one year. Read More

How I List 3 Homes For Every 2,000 Postcards I Mail For 22 Cents Each

Joshua Smith talks about his postcard marketing campaign.  Would you pay $147 in advertising to generate 1 new listing?  For every 2,000 postcards Joshua mailed out for 22 cents each, he listed 3 homes.  See the front and back of the postcard and learn why it works so well.  Joshua is with Re/Max Professionals in Surprise, Arizona. He sold 463 homes worth 49 million in one year.

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How To Close 20 Homes Per Month By Geographic Farming

Kenny Klaus goes deep into his farming system that generated 240 closings in one year (20 closings per month). He explains how to pick a farm area and what to avoid. Kenny also shows us his exact newsletter page by page and WHY it works. Kenny is with Keller Williams Realty in Mesa, Arizona. He sold 377 homes worth 66 million in one year.

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