Justin Myer talks about his radio ads that use humor (and also serious topics) to create a cult of celebrity in his market. People feel more connected to him and it's easier for him to get hired. Plus he can directly attribute enough closings to pay for the entire cost. Discover how he tracks results, gains recognition, budgets for ads (including total and individual ad cost), best time slots, station placement, ideal ad duration, doing your own script writing and voice, frequency of change, and tricks for recording. Plus hear a sample humor ad and find out what "magic word" gets an increase in response. Justin Myer is with Lethbridge Real Estate in Lethbridge, Alberta, Canada. He sold 284 homes worth 78 million in one year.