Past Clients & Sphere Of Influence

41 posts

How To Host A Movie Day Client Event That Results In Goodwill And Referrals

Shawn Cunningham talks about his big client event ... a movie day at a local AMC theater. Guests receive a free movie ticket, popcorn, drink, discount card, and golden ticket. Lots of smiles and happy people. Shawn receives goodwill ... and referrals. Events are based on the Law of Reciprocity: when someone gives you something, you feel obligated to give them something back. Shawn provides a fun memorable experience, his clients want to give him referrals. It's a win-win. Shawn gets referrals when he invites his past clients and best referrers, during registration (on the form), at the walk-in table, from his pre-movie speech, and afterward when he celebrates the event with pictures on Facebook. Plus see the invitation and learn the cost (less than you might think at $20 per person all in). You can do this event for a big crowd or small. Shawn Cunningham is with Re/Max in Henderson, Nevada. He sold 64 homes worth 10 million in one year and manages 260 rental units. Read More

Shred Day Event Is A Low Cost High Value Event That Your People Love With A 10-1 ROI

Linda Craft talks about hosting a low cost high value shred day event for your friends, family, past clients, and community at large. This event creates goodwill plus immediate and future referrals. Linda has held the event for 7 years and every year she has received at least one new client during the event (immediately producing a 10-to-1 ROI). See sample invitations Linda sends by mail, email, and social media including: LinkedIn, Twitter, and Facebook. Also see video of the event and how it works. Plus Linda shares how she gets FREE advertisments of her event in magazine, newspaper, radio, and television. And even though the event is low cost, discover how Linda zero bases the expense by co-marketing with an event sponsor. Linda Craft is with Linda Craft & Team REALTORS in Raleigh, North Carolina. She sold 414 homes worth 103 million in one year. Read More

12 Client Referral Event IDEAS That Cost From Zero To $125 Per Person

Josh Anderson talks about 12 client event ideas (themes) you can host from zero cost (shoestring budget) to $125 per person (luxury experience). Get your creative juices going and brainstorm the perfect event that matches your personality and your people. Repeats and referrals from your friends, family, and past clients are the most profitable transactions you can get (and usually the most enjoyable). The key to success is staying connected to your people and top of mind. But it can be hard to think of creative ways to stay in front of them. Enter parties and events. It's fun and easy to invite people to a party (call, email, text, mail, instant message). And the power of connection and gratitude are in the invitation (independent of attendance). Josh just received a listing by inviting a person who could not attend, but started talking real estate based on the invitation. You can host small events with 10 people or huge parties with 200. It's a great source of referrals and an immediate inflow of business. Josh Anderson is with Keller Williams in Nashville, Tennessee. He sold 249 homes worth 86 million in one year. Read More

Review Contests And Giveaways – How To Get Dozens (Even Hundreds) Of Online Reviews Fast

Josh Anderson talks about getting dozens (even hundreds) of online reviews fast by hosting a review contest and giveaway. Josh received 150 reviews from his first contest (and almost the same number again from his second). Discover how to do it, what rules to use, how to present it (including an example), how to promote it (including a marketing sample), how long to hold the contest, how often to make the request (and by which mediums), the power of a deadline, smart gifts to giveaway, how to pick the winner, and why you should video the drawing and share on social media. Plus the power of using the reviews to "seal the deal" on listing appointments and buyer presentations. Josh Anderson is with Keller Williams in Nashville, Tennessee. He sold 249 homes worth 86 million in one year. Read More

Housewarming Party (with checklist) Add 25 To 30 People To Your Database And 2 To 3 Future Clients

Josh Anderson talks about hosting a housewarming party for his clients after they close. Why? Clients love it (get to show off their new home) and you add 25 to 30 people to your database that include 2 to 3 future clients (on average). Everyone wins. These parties are low budget affairs (usually less than $250) that celebrate your clients accomplishment and builds a stronger bond for future repeats and referrals. You organize the party for your client (easier than you think). Your client will give you their invite list (friends and family) with name, address, email, and phone number. You create a paper invitation to mail, a digital invitation, a call to get RSVP, and can send a text message. Plus you are introduced at the party and the topic of conversation is alwasy real estate. All this activity creates new bonds and widens your sphere of influence. Discover exactly how to put the event together and see his Housewarming Party Checklist that outlines every step of the way. Josh Anderson is with Keller Williams in Nashville, Tennessee. He sold 249 homes worth 86 million in one year. Read More

Client Appreciation Party Sit Down Dinner For Only $10 Per Plate

April Stephens talks about her annual Client Appreciation Party that results in referrals and goodwill. The sit down dinner happens in the party room of a steak house restaurant at a very reasonable cost of $10 per plate. She hosts the event around Valentine's Day making it a great couples night out. It reminds her best referral sources about her business right before the busy listing and selling time of the year (spring market). Learn about how she gets people there (3 invitation method), how far in advance to start (less than you think), why she does not ask for referrals (yet gets plenty), and how she gets dozens of online reviews from the attendees. April Stephens is with Re/Max in Raleigh, North Carolina. She sold 242 homes worth 46 million in one year. Read More

Weekend Event Guide Newsletter That’s Virtually Free And Your SOI Loves

April Stephens talks about her Weekend Event Guide Newsletter that she emails to her sphere of influence (SOI). This is a creative way to stay on front of your friends, family, and past clients weekly WITHOUT being invasive ... at almost zero cost. 60-70% of her business each year comes from repeats & referrals. This simple (low key) weekly reminder helps keep her top of mind. Discover 3 ways to get local event listings (plus a 4th bonus way if your are listening). See her complete newsletter that you can model in your market. April Stephens is with Re/Max in Raleigh, North Carolina. She sold 242 homes worth 46 million in one year. Read More

Direct Mail for your Sphere of Influence and Geographic Farm

Leigh Brown talks about direct mail for 2 different groups: your sphere of influence (friends, family,and past clients) and your geographic farm. The first is to gain more referrals. The second is to find more sellers. Both are approached with postcards. For SOI, you need something different. Humor and curiosity work great, like Leigh's postcard that mentioned the Top 3 uses of Vodka in addition to drinking it. The card teases 12 more reasons on her website causing people to visit and interact. For the geo farm, Leigh educates with market data and connects with the closeness of her office. See 3 samples postcards you can model. Leigh Brown is with Re/Max in Charlotte, North Carolina. She sold 213 homes worth 51 million in one year. Read More

How to Add 2 Closings Per Month With 1 Outbound Phone Call Per Day

Leigh Brown talks about her simple method for adding 2 closings per month with 1 outbound phone call per day. Discover WHO to call, WHAT to say, WHEN to call, and HOW the math works. Get the simple SCRIPT for the call ... plus the script if you have to leave a voice message. This is powerful stuff ... and so simple ... it's a shock that all agents are not doing this. Leigh Brown is with Re/Max in Charlotte, North Carolina. She sold 213 homes worth 51 million in one year. Read More

Repeat & Referral Program That Results In 210 Closings Per Year

Martin Bouma talks about his 32 touch repeat & referral program that resulted in 210 closings in one year. Hear the exact month by month program (it is simple to duplicate) that includes: digital newsletters, postcards, phone calls, and a few social events. Why invest money to buy "cold leads" who don't care about you ... when you can invest in the people who already know, like, and trust you (in other words - the people who refer business to you)? Discover a great idea for reducing 80% off your budget (it is not sponsors). Remember a simple plan well executed beats a fantasy plan everytime. Find out why Martin gets 72% of his listings and 65% of his buyers by referral. Martin Bouma is with Keller Williams in Ann Arbor, Michigan. He sold 320 homes worth 103 million in one year. Read More

Comedy Night Event That Resulted In 6 Closed Referrals (Part 2 of 2)

Gary Raze talks about his Comedy Night event with stand up comics entertaining his past clients that resulted in 6 referral closings. Events are a great way to bond with your people and receive referrals. This is a two part session. In part 2, Gary shares how he gets people there with his invitation schedule, shows us samples (evite and direct mail), and his phone script for inviting people to the event. Find out what percantage of people are likely to show (per those invited), the best day (and month) to host, the RSVP process, how to get cheap videos of the event, see an event program, and what he would do different next time. Plus learn how to find and hire "clean" comics. Gary Raze is with Re/Max in Eugene, Oregon. He sold 69 homes worth 17 million in one year as a solo agent. Read More

Comedy Night Event That Resulted In 6 Closed Referrals (Part 1 of 2)

Gary Raze talks about his Comedy Night event with stand up comics entertaining his past clients that resulted in 6 referral closings. Events are a great way to bond with your people and receive referrals. This is a two part session. In part 1, Gary shares how he gets referrals without begging for them, the script he uses to call the referred prospect, and the words he uses (and avoids) in that call. See a highlight video of the event (that you can model). Discover the total cost including a breakdown of line item costs. By creating a business focused on "relationships" instead of "transactions", Gary generated 97% of his business last year by referral. Gary Raze is with Re/Max in Eugene, Oregon. He sold 69 homes worth 17 million in one year as a solo agent. Read More

Social Proof: How To Create Instant Trust And Get New Clients Faster

Lars Hedenborg talks about the power of social proof and how to get it. When a happy client tells others about their great experience, that is social proof, and it's the most powerful marketing you can have. Social proof is how you get people who DON'T know you to TRUST you (instantly) which results in new clients faster. Lars is using social proof (mainly online reviws) to reduce marketing cost and SCALE his referral business. See his action plan that tripled his online reviews in seven weeks. Find out HOW he asks for (and gets) reveiws from his past clients and makes it part of a system that guarantees results. Lars Hedenborg is with Keller Williams in Charlotte, North Carolina. He sold 453 homes worth 117 million in one year. Read More

How To Get Referrals With Small Parties And Events

Jen Burns talks about hosting small parties and events for her friends, family, and past clients. Jen loves referrals. Half her business is repeat and referral (40 closings per year as a solo agent). But Jen hates large parties (she is an S on the DISC). So she throws small, intimate, parties and events (20-30 people) for her closest friends and best referral givers. See her inviations, software, tools, FB posts, and pictures from the event. Discover the best time of day and how to start a conversation. Plus see a case study of a small event hosted for only $10 per attendee. Jen Burns is with eXp Realty in Baton Rouge, Louisiana. She sold 78 homes worth 19 million in one year as a solo agent. Read More

How To Get Referrals With $5 Gift Giveaways

Jen Burns talks about how she gets referrals with small gift giveaways. Each gift cost less than $5 but is customized to her local market and appreciated since it eliminates a pain point of her friends, family, and past clients. Per the Law of Reciprocity, when you give someone something, they feel an obligation to give you something back (like helping you with a referral). Jen likes to make LOTS of people happy so she givesaway 20, 30, even 40 gifts at a time. She does a promotion 4 times per year. Each promotion has 3+ touches when she announces the giveaway with Facebook, email, postcard, and text. Jen never calls her people over-the-phone so she has found other ways to stay in touch and top of mind. See 3 actual gifts, hear about a few more gift ideas, and look at how she posts a promotion on Facebook. Jen Burns is with eXp Realty in Baton Rouge, Louisiana. She sold 78 homes worth 19 million in one year as a solo agent. Read More

Free Private Facebook Group That Gets 3 Referral Closings Per Month

Jen Burns talks about getting 3 referral closigns per month from the free private Facebook Group that she set up for her friends, family, and past clients. Last year she closed 39 transactions from this group of 400 people (including spouses). One in ten (10%) of her list sent her a closed referral. And she only spends a few hours a month on Facebook. Discover how she set it up, how often she posts, what she posts, and how she gets ideas. Also, watch as she gives you a guided tour of her group. Plus see over a dozen sample posts you can model. Jen Burns is with eXp Realty in Baton Rouge, Louisiana. She sold 78 homes worth 19 million in one year as a solo agent. Read More

Cheap Monthly Referral Newsletter To Your Sphere And Past Clients On Autopilot

Gary Raze talks about his cheap monthly referral newsletter sent out on autopilot to his friends, family, and past clients. 95% of his business is referrals. Gary loves the automated (and inexpensive) nature of this monthly reminder to his sphere. Discover where he gets a new template each month, how much it costs (less than $1 each total cost including design, edit, print, mail), and how to outsource it and put it on autopilot. Learn how to make it interactive so your people participate and smile when they think of you. See a complete sample newsletter (including size, page count, color) and listen to Gary describe the content. Most importantly, find out why he does not mention real estate in the newsletter, yet it generates referrals. Gary Raze is with Re/Max in Eugene, Oregon. He sold 69 homes worth 17 million in one year as a solo agent. Read More

Happy Birthday Cards And Videos To Your Friends, Family, Past Clients (and their kids)

Gary Raze talks about his "Birthday Touch" program to his friends, family, past clients, and their kids. Referrals account for the majority of his business. Gary spends a lot of time and effort to make sure his people know he cares about them with personalized birthday cards and videos. Learn how he gets all the birth dates, organizes the effort, kepts cost down, and value high. Discover why most birthday card programs fail and how easy it is to succeed with the right approach. See multiple samples of cards and videos. Plus learn the power of sending cards to the kids with a special gift. Gary Raze is with Re/Max in Eugene, Oregon. He sold 69 homes worth 17 million in one year as a solo agent. Read More

The Promise Referral Program That Resulted In 1.3 Million In GCI

Lars Hedenborg talks about how to receive referrals from your current clients. Last year, Lars earned 1.3 million in GCI just by referrals. The Promise referral program is a simple way to make referral requests part of your transaction process. It starts with a script and a pledge to provide "Ritz Carlton" service to your client ... and if you do ... your client promises to send you a referral ... during the transaction. Then a simple series of 5 referral reminders are baked into your transaction system. Lars shows us his script, call outline, pledge document, and even role plays with me. Lars Hedenborg is with Keller Williams in Charlotte, North Carolina. He sold 453 homes worth 117 million in one year. Read More

How To Build A Top 100 List That Refers 100 Closings Per Year

Josh Barker talks about building a list of people who send you at least one closed referral per year (often more). Last year, Josh's list of 100 sent him 100 closed referrals. Find out who goes on the list and the exact annual marketing plan Josh uses. See a sample postcard, learn his referral script, and listen to a role play. BTW, you can start with a smaller list (Top 10, Top 25, Top 50) to get rolling. Josh Barker is with Re/Max in Redding, California. He sold 700 homes worth 200 million in one year. Read More

Love You A Latte Client Event That Got 27 Referrals In One Day

Judy Jackson talks about how to host and promote a "Love You A Latte" client event. At Judy's first event it was small, had 25 attendees, resulted in 3 new clients, and cost $100. At the biggest event, 125 people attended, they received 27 referrals that day, and it cost about $500. Judy describes how to host the event, how to get people there, and how to ask for referrals (without asking directly). See lots of samples including: invitations by social media post (Instagram and Facebook), email, and text message. Plus see a video of the event, lots of pictures, and the registration card. Also how to get your vendors to donate gift baskets to give away with a door prize drawing and use it to get more registrations. Excellent way to reconnect with your peeps, get referrals, and do it all on a shoestring budget. Judy Jackson is a listing partner with the Toril Sells Houses Team in Sumner, Washington. She sold 49 homes worth 16 million in one year. Read More

How To Set Up A Top 25 Referrer Program That Averages 2 Closings Per Month

Tony Baroni talks about his Top 25 Referral Program that generates 24+ closings per year. Tony describes how to find your best referral sources, stimulate more referrals, and reward them for taking action (sending you more referrals). He outlines his simple annual marketing plan including a fun party that typically results in 5-7 immediate referrals and his #1 Referrer Award. Tony role plays his "low key, zero pressure" referral script. In the last 10 years, Tony has received over 200 closings from his Top 25 List. One lady has referred 33 closings to date. Tony Baroni is with Keller Williams Realty in Brandon, Florida. He sold 231 homes worth 56 million in one year. Read More

Vendor Postcards Get Local Businesses To Give Your SOI Free Stuff And You Get Referrals

Char MacCallum talks about sending postcards (and emails) to her sphere of influence (friends, family, and past clients) and getting tons of referrals (70% of her business). What does she send? Offers for FREE stuff from vendors (local businesses) like restaurants, carpet cleans, and chiropractors. Hear (and see) the script she uses to convince vendors to participate. Plus see 3 sample postcards you can model. Char MacCallum is with Char MacCallum Real Estate Group in Olathe, Kansas. She sold 210 homes worth 35 million in one year. Read More

How To Host A Pie Day Giveaway Event And Get Dozens of Referrals

Lisa Hudson talks about hosting a Pie Day Giveaway (typically during Thanksgiving week) that gets dozens of referrals from your friends, family, and past clients. This is a low cost way to get in front of your sphere of influence and build the relationship.  Lisa goes into all the details including a complete preparation and marketing schedule.  She shows sample marketing including 5 Facebook posts and a text message reminder.  Lisa Hudson is a listing partner with the Toril Sells Houses Team in Sumner, Washington. She sold 62 homes worth 21 million in one year. Read More

Script That Gets 1 to 2 Referrals Per Day From Friends, Family, and Past Clients

Joy Russell talks about her referral script that results in 1-2 referrals per day from her friends, family, and past clients. Joy gets 80% of her business by repeat & referral. Listen to her script as she role plays with me. It is very friendly and effective. She talks about FOR (family, occupation, recreation). Then asks for a referral. Learn why she makes "referrals" a game worth playing for herself ... and her referral partners. If you are looking for a productive script and approach to referrals, this is one of the best. Joy Russell is with Keller Williams in Prairieville, Louisiana. She sold 96 homes worth 17 million in one year ... as a solo agent. Read More