Casey Margenau talks about his home video tours that are the "single biggest response" marketing for bringing in buyers and sellers that he has done in his 31 year career. He has been perfecting the video tour since 2006. In part 1, Casey talks about how to create the video including script, structure, equipment, assistance, duration, call to action, and why you should show the worst feature of the house. He also talks about how he promotes the video on YouTube, social media, and MLS syndications often getting 2,000 to 14,000 views per video. Casey shares costs and prefers semi-professional video quality with lots of authenticity over high gloss puffery. Find out the ONE item you always want to include in the video title (for best results). Since the home video tour is often the "first showing", learn how to do it right and why this approach works for entry level homes right up to luxury estates. Casey Margenau is with Casey Margenau Fine Homes in Vienna, Virginia. Casey was ranked the #1 agent in the world for Re/Max 5 years in a row. He sold 69 homes worth 74 million in one year.