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Mark Hay shares his most powerful lead generation method, picking up the phone, reaching out, and talking with new and existing prospects. Mark reveals his #1 most effective reason for calling including the script and role play. He describes who to call, how to find their contact info, what to say, and how to follow up. Learn the different daily goals for a new versus an experienced agent, how many calls to make, and the results you can expect. Big Tip: call your seller prospects and promote a new listings to demonstrate your proactive approach to selling their property. Mark Hay is with Mark Hay Realty Group in East Perth, Western Australia. He sold 179 homes worth 79 million in one year. Read More

Mark Hay shares two of his market reports: year end and first quarter. These video reports establish you as the expert in your market and draw in serious clients. Stop trying to create your own format (or procrastinate any longer). Instead, model Mark's video report format (see two sample videos) for a professional and productive result. Mark Hay is with Mark Hay Realty Group in East Perth, Western Australia. He sold 179 homes worth 79 million in one year. Read More

Paula Burlison shares her script for setting listing appointments with non-owner occupied (NOO) rental landlords and vacation (2nd) home owners. According to her, these are the easiest sellers to list. The properties are vacant and the owners are non-emotional often with multiple properties to sell. NOO listings accounts for 7-10% of her business every year. Discover how to find NOO owners and her favorite approach. Paula Burlison is with Coldwell Banker in Henderson, Nevada (Las Vegas). She sold 68 homes worth 20 million in one year. Read More

Lynda Anderson shares her strategy for distributing leads to her team agents, tracking lead progress, and showing metrics to her agents. After implementing this system, her team agents gained clarity and doubled their goals (and production). Lynda shows us samples of her metric tracking dashboard, metrics for success tracker, team sales tracker, and more. Lynda Anderson is with Boulder Bay Realty Group in Valparaiso, Indiana. She sold 181 homes worth 30 million in one year. Read More

Michael Edlen talks about how he overcame his call reluctance by doing the opposite of what every other agent does on the phone. His passive, laid-back approach results directly or indirectly for 50% of his business. See and listen to his Contrarian Scripts that result in relationship building and closings. Find out when he calls and why. Michael used to avoid the phone. Now he reaches for it. Michael Edlen is with Coldwell Banker in Pacific Palisades, California. He sold 54 homes worth 120 million in one year. Read More

Tim Houk talks about how he multiplied his closings from sign calls by a factor of ten (from 2 to 25 per year) by making two zero cost changes to his approach. This method may shock you ... for how easy it is ... and that most agents fail to do it. Find out two software options (one is paid and one is free). Plus Tim shares a role play for answering the sign call and a script for setting an in-office buyer consultation. Tim Houk is with Keller Williams in Baton Rouge, Louisiana. He sold 265 homes worth 55 million in one year. Read More

Tim Houk talks about agent-to-agent referrals (both in and out of state). Find out how he created his 600 agent list (including one super high quality source) that results in 20 to 30 inbound closed agent referrals per year (2-3 per month). Learn about his agent newsletter filled with success tips and why he believes "Givers Gain". Should you be brokerage or service loyal? Plus see his outbound agent referral marketing piece that he uses to earn an additional 50k in referral fees each year. Tim Houk is with Keller Williams in Baton Rouge, Louisiana. He sold 265 homes worth 55 million in one year. Read More

Marti Hampton talks about her Coming Soon Homes program that sells her listings for more money faster AND brings in 200 buyer and seller leads per month. In part three, Marti shares how she generates seller leads from her existing listings including: website testimonial success stories, just listed door hangers (with her script for seller calls), open houses exclusively for neighbors (home owners), and her inexpensive 15 second radio spots (hear 2 samples: one seller and one buyer). Plus Marti shares her script for helping a seller get off the fence and into the market. Marti Hampton is with eXp Realty in Raleigh, North Carolina. She sold 425 homes worth 115 million in one year. Read More

Marti Hampton talks about her Coming Soon Homes program that sells her listings for more money faster AND brings in 200 buyer and seller leads per month. In part two, Marti talks about generating high quality ready-to-move buyer leads by promoting CSH in four ways: yards sign (see a sample), 3 social media posts (see 3 samples), website (see a listing), and email to her PCSOI database. Hear Marti's favorite scripts for the initial call back to a buyer (and her irresistible offer) and her script for the initial teaser video. Marti Hampton is with eXp Realty in Raleigh, North Carolina. She sold 425 homes worth 115 million in one year. Read More

Marti Hampton talks about her Coming Soon Homes program that sells her listings for more money faster AND brings in 200 buyer and seller leads per month. In part one, Marti talks about the concept and how it works. By teasing the market and creating buzz before showings are allowed by the seller, market excitement is created and amplified. On the opening weekend, dozens of qualified buyers rush the grand entrance open house. Often multiple offers result in the highest price and best terms for the seller (plus extra buyer and seller leads for you). The key is yard signage (see sample), 3 social media posts (find out what), and the promotion website (learn where). Marti dispels the myth that this approach is "illegal" or against NAR rules (because it is NOT a pocket listing). Marti Hampton is with eXp Realty in Raleigh, North Carolina. She sold 425 homes worth 115 million in one year. Read More

Ed Kaminsky believes that the telephone is an agents Best Friend for finding clients and referrals. Ed's relationship with the phone went through 3 phases. In the beginning he called any number he could to build his pipeline (for sale by owners, expired listings, just listed, just sold, anyone). By mid-career he wanted to shift his business into luxury homes. So he "targeted" his calls to higher priced homeowners and stopped prospecting lower priced homes. Now late in his career his calls are all to his past clients and sphere of influence. People who will repeat and refer. Does the phone work? Ed is on track to sell 300 million this year. Watch as Ed opens our eyes to the power of the phone. Ed Kaminsky is with Christie's International Real Estate in Hermosa Beach, California. He sold 78 homes worth 180 million in one year. Read More

Nate Martinez shares his "Apple Model" property launch (also known as pre-marketing or "Coming Soon") that attracts motivated buyers for a quick sale at a high price for your seller. Nate role plays with me as seller so you can hear the presentation and scripts. Learn his process and timelines including marketing and one hour open house that often creates bidding wars. 15-20% of the time he sells his listing on the first day for full price or more. WARNING: verify with your MLS and Realtor Association that you can use these tactics in your area before implementing. Nate Martinez is with Re/Max in Surprise, Arizona. He sold 616 homes worth 68 million in one year. Read More

Casey Margenau talks about representing new construction home builders. When you take a traditional listing, you list one house one time. When you represent a home builder, you get multiple listings every year. Find out which builders are the best for agents to work with (and which builders to avoid), the best way to approach builders when you are new, the fastest way to get hired (and the 2nd fastest), what to say and do, the two magic words to initiate a long term relationship, and how to locate builders. Also, learn why it's better to "be there" than "be good". If you want to represent home builders, this session is for you. Casey Margenau is with Casey Margenau Fine Homes in Vienna, Virginia. Casey was ranked the #1 agent in the world for Re/Max 5 years in a row. He sold 69 homes worth 74 million in one year. Read More

Casey Margenau talks about his home video tours that are the "single biggest response" marketing for bringing in buyers and sellers that he has done in his 31 year career. He has been perfecting the video tour since 2006. In part 2, Casey shares TWO home video tours that you can watch and model. Use this 3 step process. Step 1: watch the tour all the way through with no interuptions (like the public will). Step 2: watch while clicking the pause button and take NOTES about structure and details (like an agent). Setp 3: make your own video tour based on your new knowledge. Home video tours are a powerful way to find motivate buyers and secure high quality listings. This approach works for entry level homes right up to luxury estates. Casey Margenau is with Casey Margenau Fine Homes in Vienna, Virginia. Casey was ranked the #1 agent in the world for Re/Max 5 years in a row. He sold 69 homes worth 74 million in one year. Read More

Casey Margenau talks about his home video tours that are the "single biggest response" marketing for bringing in buyers and sellers that he has done in his 31 year career. He has been perfecting the video tour since 2006. In part 1, Casey talks about how to create the video including script, structure, equipment, assistance, duration, call to action, and why you should show the worst feature of the house. He also talks about how he promotes the video on YouTube, social media, and MLS syndications often getting 2,000 to 14,000 views per video. Casey shares costs and prefers semi-professional video quality with lots of authenticity over high gloss puffery. Find out the ONE item you always want to include in the video title (for best results). Since the home video tour is often the "first showing", learn how to do it right and why this approach works for entry level homes right up to luxury estates. Casey Margenau is with Casey Margenau Fine Homes in Vienna, Virginia. Casey was ranked the #1 agent in the world for Re/Max 5 years in a row. He sold 69 homes worth 74 million in one year. Read More

Mike Ferrante talks about his home video tours that draw buyers, satisfy sellers, and assist agents who preview your listing before they show it. See two sample tours: one highly produced and one basic. Each can be created with a smartphone and free editing software (find out which Mike uses) or improved with low cost equipment. Mike shares how to outline the sequence of the tour and include a call to action. Find out how to make the property (and you) the star of the show. Edit yourself or hire "cheap" labor (find out the source) that results in high quality. Learn the ideal time length of the video and how long it typically takes to complete the entire project. Also, discover where to post the finished video to atract your ideal buyer. Mike Ferrante is with Century 21 in Cleveland, Ohio. He sold 300 homes worth 75 million in one year. Read More

Mike Ferrante talks about his market update videos. By speaking about local statistics, you become seen as the hyper local market expert and people seek you out for help with the sell of their home. After Mike posted his very first video, a seller contacted him about listing his house. See a sample market update video you can model. Learn about video duration, production techniques, free editing software, where to distribute, how to get views, call to actions, and fastest way to get great looking graphs. Plus an advanced technique: how to use market update videos to position yourself as an expert in a niche market (i.e. luxury homes, waterfront condos, rentals, etc). Mike Ferrante is with Century 21 in Cleveland, Ohio. He sold 300 homes worth 75 million in one year. Read More

Mike Ferrante talks about his sneak peek "coming soon" listing preview video that brings in serious buyers ... and sells your listings fast. Discover you ideal structure, duration, items to include (and what to exclude), and call to action (so you get leads). Mike's coming soon videos are raw with an exclusive "underground" look. See a sample video you can model. Also learn what equipment to use (you probably already have everything you need to get started - if you have a smartphone) and some inexpensive upgrade recommendations. Mike used this approach to sell a home in 24 hours without the buyer even walking inside the home. Mike Ferrante is with Century 21 in Cleveland, Ohio. He sold 300 homes worth 75 million in one year. Read More

Desi Sowers talks about her single email to clients that results in an online review 99 percent of the time. Most agents ask for the review at the WRONG time, in the WRONG way, and send the client to the WRONG place. Desi describes the perfect time to ask when the client is at a "high-happy-emotional point" (not what you think). Then she sends the perfect message (see her exact text in the training). Plus she uses a single system to collect and distribute the review to multiple sites (discover her inexpensive service provider). Online reviews add credibility to your offers and "close the deal" when prospects are thinking about hiring you (or referring their friends). Find out how to get more online reviews inside this training. Desi Sowers is with Re/Max in Blacksburg, Virginia. She sold 78 homes worth 17 million in one year as a solo agent. Read More

Mike Cerrone outlines how to get the most out of your realG.tv membership including an introduction, implementation strategy, lead generation insurance, and site tour. If you are new to realG.tv, start here. If you are a current member who needs a boost of leads, dive in. Mike Cerrone is the host of realG.tv and was a real estate agent for 17 years who sold 113 homes in his best year. Read More

Linda Craft talks about sponsorship of a professional sports team (Carolina Hurricanes Hockey) that net her seven figures, famous athlete representation, and brand development. Linda shows us her 3 methods of promotion (concourse signage, in-game promotions, and team carinval event) including sample marketing, pictures, and videos. Her giveaway promotion has generated 2,905 leads that resulted in 244 closings (plus an additional 33 referral closings), an amazing 9.5% conversion ratio. You can use the concept on a big level (pro team) or bring it down to a smaller level (like college, high school, or little league sports teams). Linda Craft is with Linda Craft & Team REALTORS in Raleigh, North Carolina. She sold 414 homes worth 103 million in one year. Read More

Gary Raze talks about becoming a celebrity in his market by advertising on a billboard. But it's not all roses. Learn the good, the bad, and the ugly. Discover the true cost (probably cheaper than you think), the best designs, why humor is powerful, and how you can get a discount. Plus best locations, placements, and why. Gary Raze is with Re/Max in Eugene, Oregon. He sold 69 homes worth 17 million in one year as a solo agent. Read More

Lars Hedenborg talks about how to triple the number of leads you get from signage in front of your listings. Instead of 1 for sale sign, place 3 ... and watch your leads multiply. Lars experimented and discovered the best offers, text, colors, and placement to maximize the "free" leads you can get from your existing listings. Last year, Lars added and extra 2 closings per month (26 closings per year) ... just by adding 2 simple signs to the front yard. By the way, sign riders do not give the same results. See sample signs and hear the magic script that makes it all work. Lars Hedenborg is with Keller Williams in Charlotte, North Carolina. He sold 453 homes worth 117 million in one year. Read More

Judy Jackson talks about giving and receiving. Tie your earnings to charity. When you receive a commission check, you donate a percentage to charity on behalf of your client. It's a win/win/win. Those in need win. Your clients win. And you win by feeling great. Plus your practice receives more buzz, more recommendations, and more referrals. Judy describes how her team set it up, makes it work, and promotes it. See dozens of sample photos, social media posts, flyers, posters, postcards, and other marketing mediums to share the success stories ... and generate referrals. The team goal is to give 75k to 5 different charities. An unexpected side benefit is the elimination of commission cutters. Judy Jackson is a listing partner with the Toril Sells Houses Team in Sumner, Washington. She sold 49 homes worth 16 million in one year. Read More

Joshua Smith talks about how most agents fail by chasing tactics instead of establishing an overarching lead generation strategy. In part 3, Joshua explains the 4 steps to implementing effective lead generation strategy (the HOW you do it). Plus he lays out lead gen strategies for new agents just getting started and veteran agents struggling with a slump. Also he talks about the personal and financial benefits of being a giver rather that a taker. And at 14:40, he shares his referral script I've labeled the "Assumptive Thank You Script". It's very powerful and effective. Joshua Smith is with REVISTO Real Estate Group in Phoenix, Arizona. He sold 653 homes in one year. Read More

Joshua Smith talks about how most agents fail by chasing tactics instead of establishing an overarching lead generation strategy. In part 2, Joshua explains how to anticipate, predict, and plan for changing markets. Then dives deep into how to develop effective lead generation strategies with avatars, prospect research, and pain & pleasure analysis including the power of surveys and guides. Plus he gives examples of working with expired listings, divorcing couples, small investors, mover up buyers, and commuters. Joshua Smith is with REVISTO Real Estate Group in Phoenix, Arizona. He sold 653 homes in one year. Read More

Joshua Smith talks about how most agents fail by chasing tactics instead of establishing an overarching lead generation strategy. In part 1, Joshua outlines the big picture, why most agents would rather die than change, and how you can expand your mind into bigger opportunities. Also the power of self development and looking outside our industry. Plus the "fasle" disrupters of our industry (and how to compete). Joshua Smith is with REVISTO Real Estate Group in Phoenix, Arizona. He sold 653 homes in one year. Read More

Rob Levy talks about owning investment property to building your own wealth and finding clients. In part 2, you about 1031 Tax Deferred Exchanges (how to sell and buy a different property without immediate taxation on the profits) including how it works, timelines, recommended company, and what to avoid. Also how invest your retirement accounts in real estate with a self-directed IRA including recommended company, tax free rollover, rules to follow, and getting non-recourse loans so you are not personally responsible if the property fails (including a bank that makes these loans). Plus Rob gives you the Top 10 reasons to own rentals (use this with your prospective landlords). Rob is with Keller Williams Realty in Portland, Oregon and also with Keller Williams Luxury Homes in Palm Springs, California. He sold 150 homes worth 48 million in one year. Read More

Rob Levy talks about owning investment property to building your own wealth and finding clients. In this part, you'll learn how the IRS "Realtor Rule" gives agents a huge tax break incentive to own real estate (that no other owner gets) and exactly where to find it in the tax code. Plus two software programs to make investmnet analysis simple, if it's better to hold or flip, and which properties to buy (and which to avoid). Rob is with Keller Williams Realty in Portland, Oregon and also with Keller Williams Luxury Homes in Palm Springs, California. He sold 150 homes worth 48 million in one year. Read More

Joy Russell talks about her renter script that she used to convert tenants into 45 closed buyers her first year in real estate with almost zero cost. Need a way to get "now" business? Renters are an ideal market: underserved, plentiful, no house to sell, motivated. Discover why most of her buyers purchase on the first day out and her powerful "this is not your forever home" bonus script. Joy Russell is with Keller Williams in Prairieville, Louisiana. She sold 96 homes worth 17 million in one year ... as a solo agent. Read More

Mike Cerrone talks about the difference between the shotgun versus the rifle approach to marketing and lead generation. Learn the pros and cons of each. Find out which Mike recommends and why. If you are struggling to generate consistent leads into your practice, this session is for you. Mike Cerrone was a real estate agent for 17 years who sold 113 homes in his best year. Read More

Bob McTague talks about buyer psychology and mastering homebuyer representation. In part 4, Bob answers specific questions about working with buyers, such as: What is your best buyer lead source? What is your script for the initial conversation with the buyer? Why is your online lead conversion 10 times higher than the national average? How many homes does your typical buyer look at before purchase? How many days does your normal buyer take between first meeting and writing a contract? Do you show buyers homes during the evenings and weekends? What script do you use to get buyers to see homes during working hours on the weekday? What is the maximum number of active buyers you can work with at once? How many qualified buyers are in your pipeline? Historically, over 60% of Bob's business is buyer representation (over 130 homebuyers closed in his best year). Bob McTague is with Howard Hanna Real Estate in Manlius, New York. He sold 210 homes worth 32 million in one year. Read More

Bob McTague talks about buyer psychology and mastering homebuyer representation. In part 3, Bob dives deep into his 5 step homebuyer process (location, floorplan, exterior, condition, price) that focuses the buyer and results in quicker sales and happier clients. Learn how to give buyers a methodology (simple system) for the home purchase. Discover how to quickly remove homes from consideration, avoid wasting time at the wrong house, find the right home faster, improve buyer satisfaction, and show fewer homes. Quickly determine when to write an offer with the "Do you love this home?" script. Historically, over 60% of Bob's business is buyer representation (over 130 homebuyers closed in his best year). Bob McTague is with Howard Hanna Real Estate in Manlius, New York. He sold 210 homes worth 32 million in one year. Read More

Bob McTague talks about buyer psychology and mastering homebuyer representation. In part 2, Bob dives deep into the art and science of influence and persuasion in an honest and ethical way. Learn about the power of micro-committments, getting your buyer's off the "Zillow Juice", positioning buyers for multiple offers, and how to become a strategic partner and trusted advisor. Plus learn the 6 parts to persuasion (reciprocity, scarcity, authority, consistency, liking, concensus) and how they apply to workking with homebuyers. Alos, learn the script to get any buyer's email address during the first conversation. Historically, over 60% of Bob's business is buyer representation (over 130 homebuyers closed in his best year). Bob McTague is with Howard Hanna Real Estate in Manlius, New York. He sold 210 homes worth 32 million in one year. Read More

Bob McTague talks about buyer psychology and mastering homebuyer representation. In part 1, Bob dives deep into understanding what buyers want from agents and how to work with them. Learn the script to determine if buyer is already working with an agent, why Bob does not use a buyer agency agreement, and how to handle lowballers and time vampires. Plus learn buyer's most preferred method of communication (might surprise you) and why poptart agents often win. Historically, over 60% of Bob's business is buyer representation (over 130 homebuyers closed in his best year). Bob McTague is with Howard Hanna Real Estate in Manlius, New York. He sold 210 homes worth 32 million in one year. Read More

Monte Mohr talks about how to give away a free book and receive 2 listing per week. Monte describes exactly how he does it on a simple weekly/bi-weekly TV commercial inside a local news hour report (available in most markets). You can see (and model) his exact ad which is averaging new listings for $500 each. Plus Monte and I talk about 12 other ways to give the book away and get seller leads for free. Monte Mohr is with Exit Realty in Nashville, Tennessee. He sold 296 homes worth 93 million in one year. Read More

Monte Mohr talks about how to write your own real estate book to gain instant credibility, authority, and expert status in your market. You don't even need to write it yourself. The 3 ways to write a book are: DIY (write it by yourself), ghost writer (hire someone else to write it - for a VERY small fee), or pay a service (and rent/license the book for a small monthly or annual fee). Monte will share a contractor, companany, and service you can use to speed up the process. When done, you put your name and picture on the book and look like the expert. Perfect for handing out to buyer and seller prospects to "seal the deal" and get them to hire you over the competition. Monte Mohr is with Exit Realty in Nashville, Tennessee. He sold 296 homes worth 93 million in one year. Read More

Jeff Scislow talks about how to find fix-and-flip investment opportunities for your investor clients (or yourself) thru wholesalers or "bird dogs" ... people who search for investment opportunities (undervalued real estate), place it under contract, then assign the deal to an investor for a fee. This allows you to leverage your time and see more investment options than you could find on your own. Jeff tells you where to find wholesalers and how to get them to call you first. Jeff Scislow is with Re/Max in Apple Valley, Minnesota. He sold 283 homes worth 63 million in one year. Read More

Jeff Scislow talks about how to find fix-and-flip investment opportunities for your investor clients ... or yourself to earn 8x your average commission. He describes 15 sources of distressed properties that can be purchased at a discount (with full disclosure to the seller). Jeff shows sample marketing (including business cards, postcards, and signs) and describes a sample flip he did (including pictures). He has been averaging 50k profit per transaction. Jeff Scislow is with Re/Max in Apple Valley, Minnesota. He sold 283 homes worth 63 million in one year. Read More

Patrick Tutle talks about working with landlords and handling their property manangement in order to get consistent monthly income ($30k - $45k per month) ... and future seller leads (when the investor decides to sell the rental - 14 listings last year) ... and future buyer leads (when the tenant decides to buy a home).  Patrick decribes his 3 best ways for finding new landlords to represent (and gives 3 more ideas for us to think about).  He shares the video email he sends to agents offering fees for landlord referrals ... and his Landlord Questionnaire that he uses to screen new landlords.  Patrick Tuttle is with Re/Max in El Paso, Texas.  He sold 80 homes worth 15 million in one year and manages 310 rental units. Read More

Chris Watters talks about his newspaper ad that is bringing in 1 listing per week (4 per month) that is double his average price (and twice his average commission).  You get fewer leads, but they are super motivated (80% set a listing appointment and half list) resulting in less follow up and faster business.  He talks about the size of the ad, the location in the paper, best day to run, necessary design elements, who writes it, and what to avoid.  He shows us two sample ads (one targeting sellers and one targeting investors).  He also talks about the cost, how he negotiated it down by half, and that the result is consistent listings for about $1,000 each.  Chris Watters is with Watters International Realty in Austin, Texas. He sold 751 homes worth 190 million in one year.

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Paul Wheeler talks about his successful billboard campaign he used to hyper-charge his brand image in the market and earn a 4-to-1 return on his investment.  He shows us the evolution of his billboard design, placement, costs, and strategies to maximize this medium.  Paul is with Accent Realtors in Tulsa, Oklahoma. He sold 248 homes worth 35 million in one year.

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Leo Pareja is a master of leverage. He prefers unique clients who have multiple homes to sale (instead of traditional sellers with one home to sale).  He walks you through the options available. Leo is with Keller Williams in Reston, Virginia. He sold 603 homes worth 118 million in one year.

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