Bob McTague talks about buyer psychology and mastering homebuyer representation. In part 2, Bob dives deep into the art and science of influence and persuasion in an honest and ethical way. Learn about the power of micro-committments, getting your buyer's off the "Zillow Juice", positioning buyers for multiple offers, and how to become a strategic partner and trusted advisor. Plus learn the 6 parts to persuasion (reciprocity, scarcity, authority, consistency, liking, concensus) and how they apply to workking with homebuyers. Alos, learn the script to get any buyer's email address during the first conversation. Historically, over 60% of Bob's business is buyer representation (over 130 homebuyers closed in his best year). Bob McTague is with Howard Hanna Real Estate in Manlius, New York. He sold 210 homes worth 32 million in one year.