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realGtv Introduction, Tour, And How To Get The Most Out Of Your Membership

Mike Cerrone outlines how to get the most out of your realG.tv membership including an introduction, implementation strategy, lead generation insurance, and site tour. If you are new to realG.tv, start here. If you are a current member who needs a boost of leads, dive in. Mike Cerrone is the host of realG.tv and was a real estate agent for 17 years who sold 113 homes in his best year. Read More

Sports Team Sponsorship That Nets Agent 7 Figures And Famous Athlete Representation

Linda Craft talks about sponsorship of a professional sports team (Carolina Hurricanes Hockey) that net her seven figures, famous athlete representation, and brand development. Linda shows us her 3 methods of promotion (concourse signage, in-game promotions, and team carinval event) including sample marketing, pictures, and videos. Her giveaway promotion has generated 2,905 leads that resulted in 244 closings (plus an additional 33 referral closings), an amazing 9.5% conversion ratio. You can use the concept on a big level (pro team) or bring it down to a smaller level (like college, high school, or little league sports teams). Linda Craft is with Linda Craft & Team REALTORS in Raleigh, North Carolina. She sold 414 homes worth 103 million in one year. Read More

Billboard Advertising – The Good, The Bad, And The Ugly

Gary Raze talks about becoming a celebrity in his market by advertising on a billboard. But it's not all roses. Learn the good, the bad, and the ugly. Discover the true cost (probably cheaper than you think), the best designs, why humor is powerful, and how you can get a discount. Plus best locations, placements, and why. Gary Raze is with Re/Max in Eugene, Oregon. He sold 69 homes worth 17 million in one year as a solo agent. Read More

Triple Inbound Leads From Your Listings With Simple Yard Marketing

Lars Hedenborg talks about how to triple the number of leads you get from signage in front of your listings. Instead of 1 for sale sign, place 3 ... and watch your leads multiply. Lars experimented and discovered the best offers, text, colors, and placement to maximize the "free" leads you can get from your existing listings. Last year, Lars added and extra 2 closings per month (26 closings per year) ... just by adding 2 simple signs to the front yard. By the way, sign riders do not give the same results. See sample signs and hear the magic script that makes it all work. Lars Hedenborg is with Keller Williams in Charlotte, North Carolina. He sold 453 homes worth 117 million in one year. Read More

Do Well By Doing Good – The Give Back Big Mission

Judy Jackson talks about giving and receiving. Tie your earnings to charity. When you receive a commission check, you donate a percentage to charity on behalf of your client. It's a win/win/win. Those in need win. Your clients win. And you win by feeling great. Plus your practice receives more buzz, more recommendations, and more referrals. Judy describes how her team set it up, makes it work, and promotes it. See dozens of sample photos, social media posts, flyers, posters, postcards, and other marketing mediums to share the success stories ... and generate referrals. The team goal is to give 75k to 5 different charities. An unexpected side benefit is the elimination of commission cutters. Judy Jackson is a listing partner with the Toril Sells Houses Team in Sumner, Washington. She sold 49 homes worth 16 million in one year. Read More

Strategy Vs Tactics: Master Strategy To Dominate With Any Lead Gen Tactic (Part 3 of 3)

Joshua Smith talks about how most agents fail by chasing tactics instead of establishing an overarching lead generation strategy. In part 3, Joshua explains the 4 steps to implementing effective lead generation strategy (the HOW you do it). Plus he lays out lead gen strategies for new agents just getting started and veteran agents struggling with a slump. Also he talks about the personal and financial benefits of being a giver rather that a taker. And at 14:40, he shares his referral script I've labeled the "Assumptive Thank You Script". It's very powerful and effective. Joshua Smith is with REVISTO Real Estate Group in Phoenix, Arizona. He sold 653 homes in one year. Read More

Strategy Vs Tactics: Master Strategy To Dominate With Any Lead Gen Tactic (Part 2 of 3)

Joshua Smith talks about how most agents fail by chasing tactics instead of establishing an overarching lead generation strategy. In part 2, Joshua explains how to anticipate, predict, and plan for changing markets. Then dives deep into how to develop effective lead generation strategies with avatars, prospect research, and pain & pleasure analysis including the power of surveys and guides. Plus he gives examples of working with expired listings, divorcing couples, small investors, mover up buyers, and commuters. Joshua Smith is with REVISTO Real Estate Group in Phoenix, Arizona. He sold 653 homes in one year. Read More

Strategy Vs Tactics: Master Strategy To Dominate With Any Lead Gen Tactic (Part 1 of 3)

Joshua Smith talks about how most agents fail by chasing tactics instead of establishing an overarching lead generation strategy. In part 1, Joshua outlines the big picture, why most agents would rather die than change, and how you can expand your mind into bigger opportunities. Also the power of self development and looking outside our industry. Plus the "fasle" disrupters of our industry (and how to compete). Joshua Smith is with REVISTO Real Estate Group in Phoenix, Arizona. He sold 653 homes in one year. Read More

Owning INVESTMENT PROPERTY To Build Your Own Wealth And Find Clients – Part 2 of 2

Rob Levy talks about owning investment property to building your own wealth and finding clients. In part 2, you about 1031 Tax Deferred Exchanges (how to sell and buy a different property without immediate taxation on the profits) including how it works, timelines, recommended company, and what to avoid. Also how invest your retirement accounts in real estate with a self-directed IRA including recommended company, tax free rollover, rules to follow, and getting non-recourse loans so you are not personally responsible if the property fails (including a bank that makes these loans). Plus Rob gives you the Top 10 reasons to own rentals (use this with your prospective landlords). Rob is with Keller Williams Realty in Portland, Oregon and also with Keller Williams Luxury Homes in Palm Springs, California. He sold 150 homes worth 48 million in one year. Read More

Owning INVESTMENT PROPERTY To Build Your Own Wealth And Find Clients – Part 1 of 2

Rob Levy talks about owning investment property to building your own wealth and finding clients. In this part, you'll learn how the IRS "Realtor Rule" gives agents a huge tax break incentive to own real estate (that no other owner gets) and exactly where to find it in the tax code. Plus two software programs to make investmnet analysis simple, if it's better to hold or flip, and which properties to buy (and which to avoid). Rob is with Keller Williams Realty in Portland, Oregon and also with Keller Williams Luxury Homes in Palm Springs, California. He sold 150 homes worth 48 million in one year. Read More

Renter Script Agent Used To Turn Tenants Into 45 Closed Buyers Her First Year

Joy Russell talks about her renter script that she used to convert tenants into 45 closed buyers her first year in real estate with almost zero cost. Need a way to get "now" business? Renters are an ideal market: underserved, plentiful, no house to sell, motivated. Discover why most of her buyers purchase on the first day out and her powerful "this is not your forever home" bonus script. Joy Russell is with Keller Williams in Prairieville, Louisiana. She sold 96 homes worth 17 million in one year ... as a solo agent. Read More

Shotgun Versus Rifle Approach To Marketing And Lead Generation

Mike Cerrone talks about the difference between the shotgun versus the rifle approach to marketing and lead generation. Learn the pros and cons of each. Find out which Mike recommends and why. If you are struggling to generate consistent leads into your practice, this session is for you. Mike Cerrone was a real estate agent for 17 years who sold 113 homes in his best year. Read More

Buyer Psychology Master Class Part 4 of 4: Question and Answer Session

Bob McTague talks about buyer psychology and mastering homebuyer representation. In part 4, Bob answers specific questions about working with buyers, such as: What is your best buyer lead source? What is your script for the initial conversation with the buyer? Why is your online lead conversion 10 times higher than the national average? How many homes does your typical buyer look at before purchase? How many days does your normal buyer take between first meeting and writing a contract? Do you show buyers homes during the evenings and weekends? What script do you use to get buyers to see homes during working hours on the weekday? What is the maximum number of active buyers you can work with at once? How many qualified buyers are in your pipeline? Historically, over 60% of Bob's business is buyer representation (over 130 homebuyers closed in his best year). Bob McTague is with Howard Hanna Real Estate in Manlius, New York. He sold 210 homes worth 32 million in one year. Read More

Buyer Psychology Master Class Part 3 of 4: The 5 Step Home Buyer Process

Bob McTague talks about buyer psychology and mastering homebuyer representation. In part 3, Bob dives deep into his 5 step homebuyer process (location, floorplan, exterior, condition, price) that focuses the buyer and results in quicker sales and happier clients. Learn how to give buyers a methodology (simple system) for the home purchase. Discover how to quickly remove homes from consideration, avoid wasting time at the wrong house, find the right home faster, improve buyer satisfaction, and show fewer homes. Quickly determine when to write an offer with the "Do you love this home?" script. Historically, over 60% of Bob's business is buyer representation (over 130 homebuyers closed in his best year). Bob McTague is with Howard Hanna Real Estate in Manlius, New York. He sold 210 homes worth 32 million in one year. Read More

Buyer Psychology Master Class Part 2 of 4: Ethical Influence and Persuasion

Bob McTague talks about buyer psychology and mastering homebuyer representation. In part 2, Bob dives deep into the art and science of influence and persuasion in an honest and ethical way. Learn about the power of micro-committments, getting your buyer's off the "Zillow Juice", positioning buyers for multiple offers, and how to become a strategic partner and trusted advisor. Plus learn the 6 parts to persuasion (reciprocity, scarcity, authority, consistency, liking, concensus) and how they apply to workking with homebuyers. Alos, learn the script to get any buyer's email address during the first conversation. Historically, over 60% of Bob's business is buyer representation (over 130 homebuyers closed in his best year). Bob McTague is with Howard Hanna Real Estate in Manlius, New York. He sold 210 homes worth 32 million in one year. Read More

Buyer Psychology Master Class Part 1 of 4: Understanding What Buyers Want

Bob McTague talks about buyer psychology and mastering homebuyer representation. In part 1, Bob dives deep into understanding what buyers want from agents and how to work with them. Learn the script to determine if buyer is already working with an agent, why Bob does not use a buyer agency agreement, and how to handle lowballers and time vampires. Plus learn buyer's most preferred method of communication (might surprise you) and why poptart agents often win. Historically, over 60% of Bob's business is buyer representation (over 130 homebuyers closed in his best year). Bob McTague is with Howard Hanna Real Estate in Manlius, New York. He sold 210 homes worth 32 million in one year. Read More

How To Get 2 Listings Per Week By Giving Away A Free Book

Monte Mohr talks about how to give away a free book and receive 2 listing per week. Monte describes exactly how he does it on a simple weekly/bi-weekly TV commercial inside a local news hour report (available in most markets). You can see (and model) his exact ad which is averaging new listings for $500 each. Plus Monte and I talk about 12 other ways to give the book away and get seller leads for free. Monte Mohr is with Exit Realty in Nashville, Tennessee. He sold 296 homes worth 93 million in one year. Read More

Gain Instant Authority And Expert Status In Your Market By Writing A Book

Monte Mohr talks about how to write your own real estate book to gain instant credibility, authority, and expert status in your market. You don't even need to write it yourself. The 3 ways to write a book are: DIY (write it by yourself), ghost writer (hire someone else to write it - for a VERY small fee), or pay a service (and rent/license the book for a small monthly or annual fee). Monte will share a contractor, companany, and service you can use to speed up the process. When done, you put your name and picture on the book and look like the expert. Perfect for handing out to buyer and seller prospects to "seal the deal" and get them to hire you over the competition. Monte Mohr is with Exit Realty in Nashville, Tennessee. He sold 296 homes worth 93 million in one year. Read More

How To Find Fix-N-Flips For Investor Clients (Or Yourself) Thru Wholesalers Or Bird Dogs

Jeff Scislow talks about how to find fix-and-flip investment opportunities for your investor clients (or yourself) thru wholesalers or "bird dogs" ... people who search for investment opportunities (undervalued real estate), place it under contract, then assign the deal to an investor for a fee. This allows you to leverage your time and see more investment options than you could find on your own. Jeff tells you where to find wholesalers and how to get them to call you first. Jeff Scislow is with Re/Max in Apple Valley, Minnesota. He sold 283 homes worth 63 million in one year. Read More

How To Find Fix-N-Flips For Investors … Or Yourself And Earn 8x Your Average Commission

Jeff Scislow talks about how to find fix-and-flip investment opportunities for your investor clients ... or yourself to earn 8x your average commission. He describes 15 sources of distressed properties that can be purchased at a discount (with full disclosure to the seller). Jeff shows sample marketing (including business cards, postcards, and signs) and describes a sample flip he did (including pictures). He has been averaging 50k profit per transaction. Jeff Scislow is with Re/Max in Apple Valley, Minnesota. He sold 283 homes worth 63 million in one year. Read More

3 Ways To Find Landlords … Add Property Management For Steady Income And Seller Leads

Patrick Tutle talks about working with landlords and handling their property manangement in order to get consistent monthly income ($30k - $45k per month) ... and future seller leads (when the investor decides to sell the rental - 14 listings last year) ... and future buyer leads (when the tenant decides to buy a home).  Patrick decribes his 3 best ways for finding new landlords to represent (and gives 3 more ideas for us to think about).  He shares the video email he sends to agents offering fees for landlord referrals ... and his Landlord Questionnaire that he uses to screen new landlords.  Patrick Tuttle is with Re/Max in El Paso, Texas.  He sold 80 homes worth 15 million in one year and manages 310 rental units. Read More

Newspaper Ads That Get 4 Listings Per Month At Double Your Average Price

Chris Watters talks about his newspaper ad that is bringing in 1 listing per week (4 per month) that is double his average price (and twice his average commission).  You get fewer leads, but they are super motivated (80% set a listing appointment and half list) resulting in less follow up and faster business.  He talks about the size of the ad, the location in the paper, best day to run, necessary design elements, who writes it, and what to avoid.  He shows us two sample ads (one targeting sellers and one targeting investors).  He also talks about the cost, how he negotiated it down by half, and that the result is consistent listings for about $1,000 each.  Chris Watters is with Watters International Realty in Austin, Texas. He sold 751 homes worth 190 million in one year.

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Billboard Advertising That Creates Mass Brand Exposure With A 4-To-1 ROI

Paul Wheeler talks about his successful billboard campaign he used to hyper-charge his brand image in the market and earn a 4-to-1 return on his investment.  He shows us the evolution of his billboard design, placement, costs, and strategies to maximize this medium.  Paul is with Accent Realtors in Tulsa, Oklahoma. He sold 248 homes worth 35 million in one year.

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12 Ways To Find Phone Numbers And Email Addresses For Expireds, FSBOs, Farms, SOI

Jeff Quintin talks about how to find phone numbers and email addresses for expired listings, for sale by owners, geographic farms, sphere of influence, networks, and more.  Discover 12 sources for phone and email addresses.  Plus 3 ways to quickly build a database of your friends, family, and acquaintances. Jeff Quintin is Keller Williams Realty in Ocean City, New Jersey. He sold 219 homes worth 139 million in one year. Read More