Open Houses

Erin Krueger shares her 5 best open house scripts plus 4 ways to promote on social media to get motivated buyers and sellers to attend. Learn scripts for the intitial contact, registration with true contact information, two words to find out if they are really working with another agent (or not), preparing buyers to make fast offers, and how to get past any objection to moving forward with you as their agent. Discover the Ladder Approach to social media marketing your open house and the 4 ways to get more people there. Find out the best day and time to host an open house, where to place directional signs, the power of a checklist, and how she converts 10% of attendees into closed clients. Plus how she closed 10 buyers with virtual open houses. Erin Krueger is with Compass Real Estate in Nashville, Tennessee. She sold 550 homes worth 150 million in one year. Read More

Mike Ferrante talks about his virtual open house formula including format, equipment, promotion, distribution, cost, and results. Mike even shows you a sample you can model. From that virtual open house, he already picked up a new buyer during the coronavirus lockdown (and his seller is happy he is making the most of the new technology). This whole thing can be done on a shoestring budget. If you have a smart phone, you probably have everything you need to get started. Mike shares the details to get you up and running fast including great tips to speed your learning curve. Mike Ferrante is with Century 21 in Cleveland, Ohio. He sold 300 homes worth 75 million in one year. Read More

Colleen Lawler talks about hosting open houses including her open house as a first showing strategy that generated 3 offers in one day. Discover when she uses this method and why it works. Plus learn about her Diagnostic Open House strategy for helping sellers move a home that is sitting on the market too long. Colleen shares 3 scripts: convince a seller to let you host an open house, how to get attendees to sign your registration book, and her follow up call language that results in new clients. Also find out how she markets to get people to attend the open and how she is averaging one closing per every two opens. Colleen Lawler is with Coldwell Banker in Chesterfield, Missouri. She sold 202 homes worth 68 million in one year. Read More

Chris Suarez talks about how he generates 1 million per year in GCI by hosting open houses using his 6P strategy. In part 2, he defines PROCESS and the winning open house strategy with numbers necessary to achieve big picture results (like 25 closings per year or 300k in GCI). Then Chris gets into the specific PROCESS of getting sellers to show up with the 7 Day Promotion Schedule (all details outlined). He then moves onto how to PERFORM the open, including 4 conversation starters (scripts). Find out how to determint if the guest is a buyer or seller with one question. Hear opening lines and logical questions for the value exchange that will result in the guest offering you their contact information (including email and phone). Plus learn the free software he uses to track guest info and add it to his database. Finally, he shares the POST activites that create long term business that he used to jump to 20 million in sales from open houses in 2 years. Chris Suarez is with Keller Williams in Portland, Oregon. He sold 466 homes worth 171 million and earned 4.4 million in GCI in one year. Read More

Chris Suarez talks about how he generates 1 million per year in GCI by hosting open houses using his 6P strategy. In part 1, we dive into your PSYCHE (or mindset) and specifically what goals you want to achieve. Chris' objective for each open house is to meet at least 2 sellers who he can add to his database. All marketing and promotion revolve around getting immediate and future sellers to the event. He also outlines a simple plan for an agent to earn 300k by hosting opens. Next he talks about PREPERATION with data, marketing, and campaigns. Home selection using turnover rates, average equity, dominant agent, average price, and occupancy. Find out how to get listing agents to let you hold their listings open and the best days and times for your event (you might be surprised). Plus the best way to make sure all leads give you a real email address to build your database and follow up. Chris Suarez is with Keller Williams in Portland, Oregon. He sold 466 homes worth 171 million and earned 4.4 million in GCI in one year. Read More

Todd Smith talks about his open house strategy that results in 3 to 4 closings per month (40 closings per year). Todd shares his checklist including marketing plan, vacant house book, and 5-5-10 technique. Hear the script to introduce yourself at the open house, his script for getting attendees to sign in that results in 80% sign up (6-10 leads per open), and his next day follow up script the sets appointments. Plus see his "planogram" (photo with checklist) showing you exactly what you need to bring to the open to maximize success. Todd Smith is with Keller Williams in Goodyear, Arizona. He sold 213 homes worth 50 million in one year. Read More

Nate Brill talks about his open house system that averages 2 closings per month year after year. This is part 2 of a two part training series. In this session, Nate describes his lead collection and conversion into appointments, clients, and closings. Discover Nate's opening script and the difference in your voice when your objective is to create a "relationship" not a transaction. Learn how he captures the highest quality leads (and eliminates the tire kickers). Plus find out which days of the week are best including one day that is 7 times better than another. Nate Brill is with Realty One Group in Surprise, Arizona. He sold 80 homes worth 22 million in one year. Read More

Nate Brill talks about his open house system that averages 2 closings per month year after year. This is part 1 of a two part training series. In this session, Nate describes his setup and marketing pieces he uses inside the home. He also talks about promotion and how to get traffic into the house, including signage. See sample directional signs, banners, and flyers. Nate Brill is with Realty One Group in Surprise, Arizona. He sold 80 homes worth 22 million in one year. Read More

Mitch Ribak talks about open houses.  Mitch shares:  how he sold 28 homes his first year by hosting open houses, best days and times, house selection, why he does not advertise, the best way to get people to show up, how to get contact info, scripts including the 4 best questions to ask visitors, the biggest mistake agents make, why nosy neighbors are your best friend, and his open house checklist.  Mitch Ribak is with Tropical Realty Beachside in Melbourne, Florida. He sold 640 homes worth 137 million in one year. Read More